Michael F. Roman, CEOThe life sciences industry is facing unprecedented challenges across all aspects of their operations. Problems hitting the industry vary from target selection and drug discovery, to clinical development and manufacturing. Further, the shift to a patient-centric model demands that medical affairs and commercial teams adapt their approach to support medical practitioners differently, all while staying compliant and meeting their KPIs. This makes it incumbent on the life science industry to continue to efficiently train employees using modern learning and development strategies and better understand the ROI of those training investments.
Helping the life science industry in enhancing its employees’ potential is Qstream. Developed at Harvard Medical School, Qstream offers a scientifically proven best practice microlearning platform that quantifiably improves employee proficiency; ensures teams have the skills required to make better decisions on the job, faster; and measures the return on training and enablement investments. Qstream supports employees and leadership across the life sciences and healthcare ecosystem, from product development and clinical operations to commercial effectiveness and medical affairs, and from patient care in hospitals and medical facilities to direct patient education, for training field sales reps, and even to support mastery of skills and knowledge for medical students.
Qstream’s platform goes beyond the typical learning management system (LMS) and through its best practice microlearning method, breaks complicated training content into digestible pieces that are delivered within the flow of work. Through app notification or email, Qstream sends a carefully crafted question to employees every other day and, based on their response, provides instant feedback so they can see how they performed on a particular “challenge” comparative to their colleagues. The process is continuous and repeated over time, leading to durably improved knowledge retention and proficiency in ways that “one and done” training methods cannot do. “We successfully build market-efficient life science organizations and high-performing employees through our best practice microlearning platform all within just minutes per day and without disrupting their daily workflow,” says Rich Lanchantin, CEO of Qstream. He further adds that most of the top pharma and medical device companies use Qstream to reinforce critical product and process knowledge, ensure compliance, master messaging, and improve clinical operations and site monitor effectiveness.
Qstream successfully builds market-efficient life science organizations and high-performing employees through our best practice microlearning platform without disrupting their day-to-day workflow
The key factors that differentiate Qstream from its contemporaries are its graphical dashboards and heat maps that provide managers with real-time updates on engagement and proficiency, and video scenarios that help managers observe field behaviors. The Qstream best practice microlearning solution also enables management to track capabilities data against any KPI in CRM systems like Salesforce.com and Veeva CRM.
Qstream has been making inroads in helping reduce clinical trial risks by improving site monitor proficiency and adherence to a risk-based monitoring (RBM) methodology. For example, a global biopharmaceutical company faced challenges in bringing new drugs to market more quickly, a process that often takes a decade or more and costs billions of dollars. Every delay translates into more cost and lost revenue. Using Qstream, this clinical training team now has real-time data about each site monitor’s competencies, which enables them to identify re-training and future programs to address the most significant gaps, support managers or team leaders to deliver personalized coaching, and launch new Qstream challenges on topics where monitors need the most improvement.From the future perspective, Lanchantin says Qstream is planning to invest in two areas based on its customers’ feedback. One is analytics and the other is enhancing content effectiveness. Lanchantin adds that in the long-term there are a lot of market and industry drivers that will shape the solution. Some of these are making use of technological advancements, such as natural language processing and AI. Others are very much driven by the changing shape of the workforce such as the need to upskill, reskill, and provide an effective learning experience for future generations.